2019 has hosted varying technological developments and trends as we head into the world of IoT, while customer expectations continue to evolve with 2020 being only a few weeks away. But as innovative and exciting as the tech world is, big companies are still falling behind and 2019 experienced many losses as well as gains. Apple's iOS 13 update disaster and multiple hacking attacks, revealed exactly how fragile the tech world can be, even for billion-dollar companies. However, this could all be set to change as we head into 2020.
Which web testing tools should I use?
Web testing or website testing tools have become more popular within the last year, but as companies search for quick and cheap website analysers, automated testing has taken over. Unfortunately, automated testing isn't living up to its high expectations, and many companies have received below average results with only a small increase in conversions and revenue being seen. Read the Website Testing 2020 guide.
Why doesn't automated testing work?
On the surface of it, automated testing seems like a win-win situation, it's cheap and quick. But for websites and apps that require human interaction, automated testing falls short. Why? Because an automated test will never be able to interact with your platform in the same way humans do. Whether you are testing accessibility, usability or launch testing, automated testing doesn't have the 'human' eyes or behaviour habits that match your audience, meaning you get back results which simply skim the surface of your website.
Not only that but if your website is live and ever-changing or updating, just like most transactional websites, then you have to put all developments on hold as automated testing will fail any changes that aren't written into the original testing script. This results in a stop-start test that can last weeks, wasting much of your internal team's time as they rewrite scripts for the test to follow.
Manual testing doesn't have this problem. Instead, manual testing can be edited throughout the testing process as changes are communicated to the professional testers through a trusted platform. For businesses, this means testing is performed quickly, with a high level of accuracy and mimics real-life customer journeys.
This isn't breaking news for brands such as Superdry, Figleaves or Dyson who already use manual testing across their platforms. And the list of brands using manual testing is only set to grow as we head into 2020 as more and more companies are seeing the benefits of manual compared to automated. Whether you are launching a new product, have a busy release schedule, want to improve usability or simply need an overall test that uncovers any conversion blocking bugs, manual testing is the quickest and most reliable testing service available on the market.