3 Industries That Need Regression Testing (Apart From Ecommerce)

    By Amy Montague, Tuesday 28 January 2020

    Problem – Many consider regression testing an e-commerce-driven website testing practice, and is often left to the last minute resulting in bottleneck testing methods and results.

    Solution – Using examples, we go through three key industries that need regression testing, and the issues that can be produced if regression testing isn't deployed on a site.

    Read Time – 4 Minutes

    When we think of regression testing we initially think of e-commerce businesses like Boohoo or Dyson, who have intense release schedules that launch a minimum of 15 new products a day. However, for businesses outside of the e-commerce world or who have less busy release schedules, regression testing can sometimes be left until the last minute, or until a customer complains.

    Regression testing can be briefly defined as a testing practice that focuses on running/re-running functional tests to ensure a specific software, website or application works as expected after an update is made.

    Regression testing is and should be a key part of every business's digital strategy, whether you work in finance, education or travel. For e-commerce businesses, issues frequently occur when new product page’s 'malfunctions' subsequently increase bounce rates, while reducing conversions. But what kind of issues does regression testing pick up when testing on low or non-transactional sites?

    Here are three examples of industries that need regression testing:

    1) Educational websites: Educational sites generally focus more on digital engagement through online activities such as pdf downloads, which can be hard to track if multiple call-to-actions are placed on one landing page. Regression testing is introduced when a new functionality or a change has been added to a website that affects the core structure of the website. The consequence of these changes could be that PDFs no longer download or open in a new tab. Regression testing picks up these issues and identifies the exact location of the bug through tracked testing practices. 

    2) Financial websites: With the popularity of mobile banking, more and more people check their balance through mobile and tablet devices. For a financial site, the increase of traffic sources from non- desktop devices can create a large number of problems, specifically focusing on changes to the website's layout. Responsive layouts only go so far and with hundreds, if not thousands of different screen sizes out there. Ensuring layout changes don't negatively affect the format or security of your site should be a top priority. Regression testing ensures that any layout changes do not corrupt responsive website layouts on mobile and tablet devices, maintaining the overall structure of your site.

    3) Travel websites: The travel industry has the highest bounce rate of all industries as users digitally window shop for ideal getaways and online deals. To the untrained eye, this can make issue handling difficult and seemingly impossible to identify any issues on the hundreds of live pages your team manages. However, with the help of regression testing, issues such as the 'subscribe here' button not working, or a form failing to autofill can all be identified, increasing conversions and repeat user engagement.

    Regression testing is important for any business with a digital presence to ensure updates and new functionalities don't negatively affect the output of a website, from form filling to possible security breaches due to unresponsive layouts.

    Want to discuss your regression testing practices with a website testing professional, or looking for more testing expert advice and key industry insights? Talk to one of our Solution Consultants here. 

    Amy Montague

    Amy Montague

    As one of the Marketing Executives for Digivante, Amy provides and reviews most of the copy and visual content for Digivante. Amy has a natural flair for the creative and introduces aspect into her marketing role.

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