How will your customers be shopping in 2020?

    By Amy Montague, Wednesday 2 January 2019

    From dawn till dusk we are consistently attached to the internet and always finding new ways to integrate digital platforms and functionalities into our lives. But with so much happening all the time, what are your ecommerce users actually doing online?

    The facts

    On average people within the UK spend around 9 hours on media devices with 50% of people spending longer on the internet than they originally intended.  Social media alone takes up a quarter of the time we spend online, with Facebook and Instagram dominating the field, as Youtube trails closely behind.

    Back in 2016 mobile traffic surpassed desktop traffic within the UK, and has only grown as we head into 2019. Specifically, the largest levels of mobile traffic occur during Black Friday and the festive season, as 4G makes online shopping easier and quicker. With these trends occurring, the way we use our devices is changing and creating more marketing opportunities for ecommerce groups and other digitally focused businesses.

    By 2020 45% of ecommerce purchases are expected to be done via mobile devices with 85% of customers willing to exchange personal information for improved online experiences. So, what does this actually mean for ecommerce sites?

    Being aware of customer trends will help your brand prepare for the oncoming digitally focused society, especially as generation Z’s are expected to be the biggest online consumers to date. Putting your customers in the driver’s seat will help your brand begin its transformation and eventual ecommerce dominance in 2020.

    What are your users doing online infographic

    Begin the transformation

    So, which steps do you need to take to dominate ecommerce trends now and in 2020?

    Ensure your site is digitally optimised - Google Analytics will help you work out which devices your users’ favour and by doing this your team can begin optimising your site to format correctly across all popular devices. Imagine how much revenue you could be receiving if your worst-performing devices worked to the same level as your best.

    Are you localised? – We live in a globally connected world and for ecommerce brands, this means more access to different audiences. Having your site localised means more people can use your site in additional countries and they will feel like your site is catered towards them, even though they could be halfway across the world. More users = more revenue

    Lock and key - There are hundreds of different online payment systems. In the UK PayPal is our default payment method but in China the default payment method is Alipay. If your global customers do not trust a certain payment method or the security of your site, compared to their localised standards, then they will not spend money on your site. A recent study showed that 51% of consumers did not purchase from sites on mobile devices which they did not feel comfortable inputting their payment details.

    We have only begun to open the Pandora's box of digital transformations and already it feels like a big task to undertake. But there is light at the end of the tunnel, companies such as BugFinders are designed to help you identify localisation, security and other issues which are reducing your revenue now and will prevent you from being an ecommerce giant in 2020.

    Amy Montague

    Amy Montague

    As one of the Marketing Executives for Digivante, Amy provides and reviews most of the copy and visual content for Digivante. Amy has a natural flair for the creative and introduces aspect into her marketing role.

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