Functional testing has been gaining popularity within the last 5 years, as more transactional websites invest in improving digital experiences through website testing methods. Brands such as Audi, Next and Dyson all utilise website testing services like functional testing, localisation, and regression testing. And as a result, they experienced massive conversion rate improvements, increase customer retention and additional benefits, because of the above-average digital experience they provide.
But even with the benefits of website testing being seen across the board, there is still a level of ambiguity concerning website testing. What is it? When should it happen? Who does it?
I hope to address some of these concerns using the bread and butter service of website testing as an example, functional testing. Let's start with the most basic question, what is functional testing?
Functional testing quality assures your site by guaranteeing your digital platform works exactly how you want it to. Inappropriate redirects, 404 pages, incorrect filter results, limited platform optimisation, and checkout issues all reduce your conversion rates and revenue. Functional testing identifies these issues using non-disruptive methods and orders them using impact analytics.
Now we have a basic grounding for what functional testing is, let's dive deeper into the pain points surrounding website testing. After doing some research and asking people just like you what concerns them about website testing specifically relating to functional testing, we came up with 4 core questions.
4 Functional testing Q & As
1) Why is functional testing performed?
There are multiple reasons as to why functional testing is carried out. Perhaps you're releasing a new functionality or are updating your site and want to ensure the update doesn't corrupt any core coding. Or you have noticed a spike in bounce rates surrounding a certain platform area and want to investigate. Or maybe your conversion rate has suddenly dropped and you need to find out why now.
No matter what the reason, as I mentioned before functional testing is our bread and butter website testing service. It ensures your website is doing what it should do effectively. And as a successful business with a digital presence, you need to know that just one website bug or one broken link can seriously damage your brand's presence, as users turn away and voice their frustrations on social media. The transactional digital world takes no prisoners and with the market continually congesting, you have to ensure your website is at peak performance.
2) Can you automate web testing (functional testing) for an e-commerce website?
There are two core functional testing types, automated and manual, and the simple answer to should you automate functional testing is yes you can, but no you shouldn't. Why? Because automation has limits. The biggest being it can't pick up errors humans would. What's worse is if you don't have human testers identifying errors then the next person to come across an error is a potential customer.
Automation also isn't 100% automated. It still requires humans to go through and authenticate, and reconstruct and organise and report all of the bugs highlighted by the program. This takes a large amount of time and will most likely take up your internal team's time, increasing their workload and subsequently work-based pressure.
Instead, having humans or professional expert testers (just like the ones at Digivante) doing the entire process, your test completion time is 40 times quicker than automated testing and ensures your site is completely quality assured in a complete and in-depth testing report.
3) When is functional testing done?
Linking back to the first question, functional testing can be done when a new functionality is released or during an update, or when conversion rates plummet and bounce rates boom. But what some managers and product owners don't know is that functional testing can also be done on a non-live site. For you and your team, this means that your customers never come into contact with any live bugs. Performing functional testing on a non-live site is similar to preparing for a flood before it happens and minimising the amount of water damage.
And the truth is as an expert website testing company we are yet to encounter a site that doesn't have any live bugs, even with our large client list. We have tons of functional testing examples on our case studies page.
4) Who should perform functional testing?
Functional testing shouldn't be left to just anyone. Janice from accounts won't be able to perform accurate and in-depth functional testing processes because she simply isn't qualified. Janice has no experience or knowledge about what she's looking for, and thus the report you get back from her will be subpar.
Instead of leaving your functional testing to someone like Janice, or the non-human automation service, partnering with an expert website testing company, with a proven track record in the only fail-safe way to improve your website through testing.
Using us as an example, Digivante has 55,000 global expert testers with an average of 7 years in the industry. Our community is completely expansive and all tests are housed under our bespoke portal.
Once a test is completed you, the client, are given access to the client portal which shows you your bug report, organised into a hierarchical list of the most impactful, along with all the devices a bug is present on, and recordings of the bugs in action.
This is the quickest, most in-depth and leading way to perform and report website testing. Read the Website Testing 2020 ebook.