Everything you need to know about re-platforming

    By Amy Montague, Wednesday 10 April 2019

    3 out of 4 major businesses plan to switch ecommerce platforms within the next 12-18 months. But why? One leading factor could be because leading ecommerce platform provider, Magento is removing support from Magento 1, by June 2020. Those using Magento 1 should be planning to re-platform now if they want to avoid any critical issues further down the line.

    On average it takes an ecommerce site 9 months to undergo a successful re-platform.

    Magento’s abandonment of Magento 1 requires more than just an update by your internal teams to upgrade to Magento 2. Instead, an entire re-platforming strategy should be planned out, in time for version 1 being put to rest.

    Failure to re-platform will result in:

    - Security breaches for your customers and your site
    - Core site modules no longer being functional
    - Lack of Magento 1 developers, as they migrate to Magento 2
    - Lack of time and resources for a successful re-platform creating negative user experiences

    In many ways, Magento’s change is similar to a facelift. Some aspects have changed, and parts have been added or taken away but ground down to it the foundation or bones are the same. For ecommerce brands, this means you do not have to retrain your internal teams, but some initial scoping might be needed.

    Magento 2 assures:

    - Quicker loading times
    - Easier content management and creation
    - Upgraded SEO features
    - Mobile optimization
    - Ability to handle larger volumes
    - Reduction of cart abandonment

    As difficult and as costly as the re-platforming process is, the results you will gain from transitioning will outweigh any negatives. If you re-platform correctly.

    How do you re-platform correctly? I hear you cry. Test to death. Test at every stage of the re-platforming process and your site will launch without a hitch, separating you from the 69% of sites which experience negative UX during the re-platforming process.

    Theory in action

    Recently we worked with a large UK department store during their re-platforming process. Even with internal testing teams the business still felt that additional testing was needed to match their customer expectations and boost sales online. After consulting with multiple testing partners, they joined with Digivante and extensive testing began. Over the course of 4 days, we conducted 116 days’ worth of testing and uncovered 17 conversion issues, with 8 critical issues. One of which would have brought down the entire site if it was made live.

    This is one example of re-platforming done right, however more often than not companies leave testing till the end of their re-platforming process and lazily skim over an in-depth testing cycle. If you want your brand to flourish and transition over to Magento 2 easily, then integrating testing into your re-platforming process will save you and your team time and money.

    Amy Montague

    Amy Montague

    As one of the Marketing Executives for Digivante, Amy provides and reviews most of the copy and visual content for Digivante. Amy has a natural flair for the creative and introduces aspect into her marketing role.

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