Engaging content and trend-setting products aren't the only factors turning your users from browsers into buyers. Digital natives expect seamless transitions during their customer journeys and crave positive online experiences, changing them from one-off buyers to loyal customers.
But seamless journeys and regular updates require more than just a quick testing overview. Unfortunately, with the hundreds of different browser and device combinations possible, the thousands of different user journeys available and the millions of site updates happening every month. Ensuring your website is performing to the highest quality has become a strenuous task for any internal team.
Most companies see these issues and employ an external testing team to 'fix' their website. The only problem with these external teams is that they often cut corners to minimise time scales and aren't testing your site with your companies' future goals in mind.
Naturally, you want your site to be around in the next 5 - 10 years and ensuring your future sustainability requires a strong digital presence. You don't want to end up like Blockbuster, fading into a distant memory. Instead, examine your site's performance and develop a testing process.
Don't just test, think about your approach to testing
Knowing what you want to achieve is a huge part of your development plan. Whether your goal is to increase conversions, grow the brand, crackdown on online security or even update accessibility features, these plans will help steer your website in the right direction and keep you on track.
Remember the famous quote by Benjamin Franklin "By failing to prepare, you are preparing to fail".
The trap which many websites fall into is thinking that their website is completely fine until a major release is coming up or a dreaded re-platform is on the horizon. As much as these examples need additional testing, leaving your seemingly okay website ticking along with testing that barely scratches the surface only increases the time it takes to thoroughly test a new release. Testers and developers will be stuck with a huge backlog of existing site defects, which they try to navigate through wasting your colleagues time and costing you extra amounts of money.
Instead, running a continuous test or routinely testing your website removes all of these defects before a new project is due to be released.
So far all this testing malarkey sounds like a long process and a lot of work but, in actual fact, it can take as little as 7 days or 16 simple steps.